A note from Belorsi
Have you ever gone shopping and the first thing you see is an annoying pop-up begging for your email in exchange for a meager 5–10% off coupon… only to find that the whole site is marked up 10% (or more) anyway?
Or have you ever noticed on sites that EVERYTHING is on sale? Anchored to a price that no one's ever paid.
That's why we started Belorsi: to sell Brilliant Diamonds at Honest Prices.
It's not a secret how much it costs to make a diamond or a setting. So why hide it? At Belorsi, we don't.
— The Belorsi Team
The honest math
Transparent price breakdown
What you pay for at a typical jeweler
What you pay for at Belorsi
The diamond, after three to six middlemen take a cut
The diamond, near wholesale
The gold/platinum and the labor
The gold/platinum and the labor
The grading report, plus margin
The grading report, IGI or IGML, whichever is cheaper
Advertising agencies, with margin
Our in-house advertising
Shipping at every step of a long supply chain
Direct supply chain, packaging, and easy returns
Excessive margin, often two to three times cost
Belorsi margin
What you STILL pay for at a typical jeweler
What you DON'T pay for at Belorsi
The phony coupon markup
No marked-up prices during coupon periods
The "sale" price, anchored to a number no one paid
No marked-up prices during sales
0% financing, paid for in the price
Financing is optional and through cheaper third parties
Bad debt from customers who never pay
Loss never passed on to you. We have no debt.
Unnecessary appraisals
Scam, you don't need an appraisal
Tariffs, passed straight along to you
Tariffs, we've held our price through them
We do our best to be as honest and transparent as we can. Costs shift from product to product, so this is a general picture rather than an exact breakdown. Questions? Email us at shopbelorsi@gmail.com.